Highlands Coffee

Highlands Coffee is a Vietnamese coffee shop chain and producer and distributor of coffee products, established in Hanoi by Vietnamese American David Thai in 1999. The establishment of the Highlands Coffee company marked the first time an overseas Vietnamese was able to register a private company within Vietnam. As of 2018, the company operates 230 coffee shops across Vietnam. In 2011, Highlands Coffee purchased the pho chain Phở 24 from Lý Quí Trung for an estimated US$20 million. The next year, Highlands sold 50% of its shares to the Philippine multinational chain Jollibee for US$25 million.

The Highlands Coffee operation covers Food. Its headquarters and primary operations are based in Ho Chi Minh City. Vietnam's largest coffee chain with 700+ outlets. Highlands brought sit-down café culture to the Vietnamese mass market — the preferred workspace for Vietnamese remote workers.

Profile compiled from public sources including Wikipedia's article on Highlands Coffee (accessed July 2026).