campaign
Meta Llama — Open Weights and Meta AI Rollout
- Location
- Menlo Park + Global
- Dates
- February 24, 2023 – June 30, 2025
Meta's decision to release its Llama foundation models under open licences — culminating in Llama 3.1, Llama 3.2, and Llama 4 — reset the AI industry's open-vs-closed debate and made Meta AI (integrated across Facebook, Instagram, and WhatsApp) one of the largest AI product deployments in the world. Every Llama release and Meta AI expansion is dissected by developer communities, AI creators, and enterprise analysts globally, with India a major deployment audience.
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