product launch
Intel AI PC — Core Ultra Launch & Developer Programme
- Location
- Global
- Dates
- December 14, 2023 – June 30, 2025
Intel's "AI PC" push launched with Core Ultra (Meteor Lake) in December 2023 — its first chips with built-in neural processing units — followed by Lunar Lake and the AI PC Acceleration Program, which works with hundreds of software vendors and developers to optimise applications for on-device AI. The category reset laptop marketing industry-wide, with tech reviewers, benchmark YouTubers, and developer educators producing extensive coverage of NPU performance, battery life, and AI features across laptop launches from every major OEM.
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