Adidas

Adidas AG is the largest sportswear manufacturer in Europe and the second largest in the world, with annual revenues of EUR 21.4 billion and a presence in over 200 countries. Founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Bavaria, Adidas built its reputation on performance innovation — from the iconic three stripes to the Boost midsole technology. The company serves athletes across football, running, basketball, training, outdoor, and lifestyle through its flagship Adidas brand and the streetwear-defining Adidas Originals line. Key athlete partnerships include Lionel Messi, Jude Bellingham, Beyonce (Ivy Park), Pharrell Williams, and numerous national football federations. Adidas employs 59,000 people globally and has committed to making 9 out of 10 articles with sustainable materials by 2025, using 100% recycled polyester in all products where technically feasible.