Asian Paints
Asian Paints
Har Ghar Kuchh Kehta Hai — India's largest paint and décor company
@asianpaints
Company
Home Décor & Building Materials
Brand
Mumbai
Home Décor & Building Materials
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About Me
Asian Paints is India's largest and Asia's second-largest paint company, founded in Mumbai in 1942 by four friends including Champaklal Choksey. Beyond decorative and industrial coatings, it has evolved into a complete home-décor player through Beautiful Homes stores and services, waterproofing (SmartCare), adhesives, and bath and kitchen fittings. Its advertising — from the Gattu mascot to the iconic "Har Ghar Kuchh Kehta Hai" campaign — is part of Indian pop-culture history, and its annual ColourNext trend forecast has guided Indian interior design for over two decades. Asian Paints operates across 15+ countries and is one of India's most consistently admired consumer companies.
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Currently working with
Malala Yousafzai
@malala_yousafzai
stylist
Asian Paints ColourNext 2025 — Colour of the Year Launch 
Maddie Ziegler
@maddie_ziegler_dance
content_creator
Asian Paints ColourNext 2025 — Colour of the Year Launch 
NPR Podcasts
@npr_podcasts_brand
photographer
Asian Paints ColourNext 2025 — Colour of the Year Launch 
Balaji Srinivasan
@balajis_tech
interior_designer
Asian Paints ColourNext 2025 — Colour of the Year Launch
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Asian Paints
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