Asian Paints

Asian Paints

Har Ghar Kuchh Kehta Hai — India's largest paint and décor company

@asianpaints

Company

Home Décor & Building Materials

Brand Mumbai

Usually responds within 24 hours

Home Décor & Building Materials

Usually responds within 24 hours

About Me

Asian Paints is India's largest and Asia's second-largest paint company, founded in Mumbai in 1942 by four friends including Champaklal Choksey. Beyond decorative and industrial coatings, it has evolved into a complete home-décor player through Beautiful Homes stores and services, waterproofing (SmartCare), adhesives, and bath and kitchen fittings. Its advertising — from the Gattu mascot to the iconic "Har Ghar Kuchh Kehta Hai" campaign — is part of Indian pop-culture history, and its annual ColourNext trend forecast has guided Indian interior design for over two decades. Asian Paints operates across 15+ countries and is one of India's most consistently admired consumer companies.

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Case studies

Asian Paints ColourNext 2025 — Colour of the Year Launch

Currently working with

Malala Yousafzai

@malala_yousafzai

Asian Paints ColourNext 2025 — Colour of the Year Launch

Maddie Ziegler

@maddie_ziegler_dance

content_creator

Asian Paints ColourNext 2025 — Colour of the Year Launch

NPR Podcasts

@npr_podcasts_brand

Asian Paints ColourNext 2025 — Colour of the Year Launch

Balaji Srinivasan

@balajis_tech

interior_designer

Asian Paints ColourNext 2025 — Colour of the Year Launch

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