Blinkit
Blinkit
India's last-minute app — groceries and essentials in minutes
@blinkit
Company
Quick Commerce
Brand
Gurugram
Quick Commerce
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About Me
Blinkit is India's leading quick-commerce platform, delivering groceries, electronics, and essentials in about 10 minutes from a network of dark stores across Indian cities. Founded as Grofers in 2013 by Albinder Dhindsa and Saurabh Kumar, it rebranded to Blinkit in 2021 and was acquired by Zomato (now Eternal) in 2022. Blinkit became the market leader of India's quick-commerce boom — one of the fastest-growing consumer categories in Indian internet history — expanding from metros into tier-2 cities and broadening from groceries into electronics, toys, beauty, and festive shopping. Its witty social-media voice and topical billboard campaigns (often paired with Zomato) are a fixture of Indian brand-marketing conversation.
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Currently working with
Tara Sutaria
@tara_sutaria_cr
content_creator
Blinkit Quick-Commerce Expansion — Dark Stores Across India 
Alex Gonzaga
@alex_gonzaga_ph
copywriter
Blinkit Quick-Commerce Expansion — Dark Stores Across India 
Karthik Subbaraj
@karthik_subbaraj_film
videographer
Blinkit Quick-Commerce Expansion — Dark Stores Across India
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