Blinkit

Blinkit is India's leading quick-commerce platform, delivering groceries, electronics, and essentials in about 10 minutes from a network of dark stores across Indian cities. Founded as Grofers in 2013 by Albinder Dhindsa and Saurabh Kumar, it rebranded to Blinkit in 2021 and was acquired by Zomato (now Eternal) in 2022. Blinkit became the market leader of India's quick-commerce boom — one of the fastest-growing consumer categories in Indian internet history — expanding from metros into tier-2 cities and broadening from groceries into electronics, toys, beauty, and festive shopping. Its witty social-media voice and topical billboard campaigns (often paired with Zomato) are a fixture of Indian brand-marketing conversation.