boAt
boAt
India's largest homegrown audio and wearable brand
@boat_brand
Company
Consumer Electronics
Brand
Mumbai
Consumer Electronics
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About Me
boAt (Imagine Marketing Ltd.) is India's largest homegrown consumer-electronics brand and among the world's top wearables and audio brands, founded in 2016 by Aman Gupta and Sameer Mehta. boAt's Rockerz, Airdopes, Stone speakers, Storm smartwatches, and Wave smart wearables consistently dominate Indian volume charts on Amazon and Flipkart. Co-founder Aman Gupta's Shark Tank India presence made boAt one of India's most recognisable D2C brands and a template for Indian consumer-electronics companies competing with global names on price and design. The company's aggressive sports and music sponsorships — from Indian Premier League team partnerships to signature artist collaborations — and its "boAthead" community programme make it heavily creator-driven.
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