Chipotle
Chipotle
Food with integrity — real ingredients, real fast
@chipotle
Company
Food & Beverage
Brand
Newport beach
Food & Beverage
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About Me
Chipotle Mexican Grill is the USA's leading fast-casual restaurant brand, founded by Steve Ells in Denver in 1993 and now operating 3,500+ restaurants. Chipotle built the fast-casual category on its "Food with Integrity" promise — responsibly sourced meat, no artificial flavours, and food prepped fresh in every restaurant. It is also one of the most digitally advanced restaurant companies: digital orders are a huge share of sales via its app and Chipotlanes drive-thru pickup lanes, and its rewards programme counts tens of millions of members. Chipotle's TikTok-native marketing — menu hacks, lid-flip trends, creator collaborations like the Keithadilla — made it a case study in Gen-Z restaurant branding.
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Chipotle
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