Duolingo
Duolingo
The world's most popular way to learn languages — and the internet's favourite owl
@duolingo
Company
EdTech
Brand
Pittsburgh
EdTech
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About Me
Duolingo is the world's most-downloaded education app, founded in 2011 by Luis von Ahn (inventor of CAPTCHA) and Severin Hacker in Pittsburgh. Its gamified lessons — streaks, leagues, and the relentlessly meme-able owl mascot Duo — teach 40+ languages plus maths, music, and chess to over 100 million monthly active users. India is one of Duolingo's largest and fastest-growing markets, with English learning dominating. The company's unhinged-mascot social strategy on TikTok and Instagram is one of the most-studied brand-content playbooks in marketing, and the Duolingo English Test is an accepted English-proficiency credential at thousands of universities including for Indian students applying abroad.
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Duolingo
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