Levi's

Levi Strauss & Co. invented the blue jean in 1873 and remains the world's most iconic denim brand, headquartered in San Francisco since its founding in 1853. The 501 — the original riveted jean — is one of the most influential garments ever made, woven through 150 years of work, music, film, and youth culture. Levi's operates in 110+ countries, with India among its most important growth markets (Levi's India runs one of the brand's largest store networks in Asia and India-first campaigns with Bollywood ambassadors like Deepika Padukone, a global brand ambassador). Recent brand milestones include the 501's 150th anniversary and the "Live in Levi's" and Beyoncé "REIIMAGINE" collaborations keeping denim at the centre of pop culture.