Mahindra Group is a USD 21 billion federation of companies and one of the largest vehicle manufacturers by volume in India. Founded in 1945 as Mahindra & Mohammed (later Mahindra & Mahindra), the group began by importing Jeeps and has since grown into a globally recognised brand in utility vehicles, electric mobility, farm equipment, IT services, financial services, and real estate. With a workforce of over 260,000 across 100+ countries, Mahindra is driven by the philosophy of "Rise" — challenging conventional thinking and driving positive change. The group's Mahindra Electric subsidiary is pioneering EV adoption in India with the XEV 9e and BE 6e platforms, while Mahindra Tractors is the world's largest tractor company by volume. Mahindra's commitment to sustainability includes a net-zero carbon target for its operations by 2040.
Mahindra operates across 10+ sectors: automobiles (SUVs, electric vehicles), farm equipment (tractors, implements), IT services (Tech Mahindra), financial services (Mahindra Finance), real estate (Mahindra Lifespaces), hospitality (Club Mahindra), and logistics. It is the world's largest tractor manufacturer by volume.
Mahindra brands actively commission photographers, filmmakers, content creators, and automotive influencers for vehicle launch campaigns, EV awareness content, adventure travel series, and employer branding. Apply through EaseOfBiz or reach out via our profile.
Yes. Mahindra's Born Electric Vision includes the XEV 9e and BE 6e platforms, with Rs 10,000 crore earmarked for EV product development. Mahindra Electric Automobile Limited (MEAL) is a separate entity focused entirely on next-generation electric vehicles.
Rise is Mahindra's core purpose u2014 to drive positive change in the lives of communities and stakeholders globally. It is expressed through three pillars: accepting no limits, alternative thinking, and driving positive change. The philosophy informs every brand campaign and CSR initiative.
Yes. Mahindra Adventure and the SUV portfolio (Thar, Scorpio-N, XUV700) have active creator programmes for off-road and adventure content creators. Mahindra Holidays (Club Mahindra) also commissions travel content regularly.
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