Nintendo Co., Ltd. is a Japanese multinational consumer electronics and video game company headquartered in Kyoto, Japan. Founded in 1889 by Fusajiro Yamauchi as a playing card company, Nintendo transformed into a global entertainment force through the revolutionary NES (1983), Game Boy (1989), Super Nintendo (1990), N64 (1996), Wii (2006), DS, 3DS, and the Nintendo Switch (2017). The Switch is the third best-selling gaming console of all time with over 139 million units sold. Nintendo's IP portfolio — Mario, Zelda, Pokemon, Donkey Kong, Metroid, Animal Crossing, and Kirby — represents the most beloved and valuable character franchises in gaming history. The Super Nintendo World theme parks at Universal Studios Japan, Hollywood, Singapore, and the upcoming US parks represent Nintendo's expansion into physical entertainment experiences. In India, Nintendo's official presence is growing through gaming culture communities and digital distribution.