Dave Free
Dave Free
Director & Co-Founder, pgLang | Kendrick Lamar's creative partner | Music videos · Film
@dave_free
Listed
Los Angeles
Notable
Entertainment
About Me
Dave Free is a director, producer, and the co-founder of pgLang alongside Kendrick Lamar. He directed the visual album for GNX and served as the creative director of the Super Bowl LIX Halftime Show — designing one of the most politically charged and visually stunning halftime performances in NFL history.
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Career Highlights
Dave Free — Kendrick Lamar Super Bowl Creative Direction
2025
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Dave Free — Kendrick Lamar Billboard #1 Chart
2024
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Dave Free — Drake vs Kendrick Campaign Management
2024
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Dave Free — Kendrick Lamar GNX Album Producer
2024
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Dave Free — PgLang Global Expansion Strategy
2023
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Dave Free — PgLang Media Company Vision
2023
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Dave Free — PgLang Film Television Projects
2023
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Dave Free — TDE SZA SOS Creative Direction
2022
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Dave Free — Baby Keem Grammy Album Nomination
2022
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Dave Free — Dave Free Entertainment Industry Recognition
2022
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Dave Free — PgLang Nike Collaboration
2022
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Dave Free — Baby Keem Grammy Best Rap Performance
2022
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25
credits
1
collaborator
25
projects
Projects
25
🎉 Event
Kendrick Lamar: GNX & Super Bowl LIX Halftime Show
127 million witnesses. February 9, 2025.
Director
+3
7 collaborators
★ Grammy nominations: Album of the Year (GNX), Best Rap Album, Best Melodic Rap Performance, Best Rap Song | Rolling Stone: Album of the Year 2024 | Pitchfork: Album of the Year 2024 | Most-watched Super Bowl Halftime Show in history
📄 Other
Dave Free — Kendrick Lamar Super Bowl Creative Direction
Creator
🎵 Music
GNX
Compton to the world.
producer
4 collaborators
★ ["Grammy Award Album of the Year (2025)","Grammy Award Best Rap Album (2025)","Grammy Award Best Rap Song - Not Like Us (2025)","Grammy Award Record of the Year - Not Like Us (2025)"]
📄 Other
Dave Free — Kendrick Lamar GNX Album Producer
Creator
📄 Other
Dave Free — Drake vs Kendrick Campaign Management
Creator
📄 Other
Dave Free — Kendrick Lamar Billboard #1 Chart
Creator
📄 Other
Dave Free — PgLang Film Television Projects
Creator
📄 Other
Dave Free — PgLang Media Company Vision
Creator
📄 Other
Dave Free — PgLang Global Expansion Strategy
Creator
📄 Other
Dave Free — Kendrick Lamar Mr Morale Executive Producer
Creator
📄 Other
Dave Free — Baby Keem Grammy Best Rap Performance
Creator
📄 Other
Dave Free — PgLang Nike Collaboration
Creator
📄 Other
Dave Free — Dave Free Entertainment Industry Recognition
Creator
📄 Other
Dave Free — Baby Keem Grammy Album Nomination
Creator
📄 Other
Dave Free — TDE SZA SOS Creative Direction
Creator
📄 Other
Dave Free — Baby Keem Melodic Blue Album
Creator
📄 Other
Dave Free — PgLang Fashion Projects
Creator
📄 Other
Dave Free — PgLang Visual Identity Design
Creator
📄 Other
Dave Free — Dave Free PgLang Co-Founder
Creator
📄 Other
Dave Free — PgLang Brand Global Creative Vision
Creator
📄 Other
Dave Free — Dave Free Forbes 30 Under 30
Creator
📄 Other
Dave Free — Dave Free Columbia Records Deal
Creator
📄 Other
Dave Free — TDE Creative Director Years
Creator
📄 Other
Dave Free — Kendrick Lamar Pulitzer Recognition
Creator
📄 Other
Dave Free — Kendrick Lamar Music Videos Direction
Creator
Collaborators
Creators who share a project with this person
Career Timeline
25 projects
2025
2024
2022
Other
Dave Free — Baby Keem Grammy Album Nomination
Other
Dave Free — Dave Free Entertainment Industry Recognition
Other
Dave Free — PgLang Nike Collaboration
Other
Dave Free — Baby Keem Grammy Best Rap Performance
Other
Dave Free — TDE SZA SOS Creative Direction
Other
Dave Free — Kendrick Lamar Mr Morale Executive Producer
Others who worked with this creator
4 creators
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Dave Free
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