Canva India — Design for Everyone Campaign 2024

Canva India's "Design for Everyone" campaign celebrating the diversity of India's 12 million monthly Canva users — from a jewellery seller in Chandni Chowk who designs her own Instagram posts, to a teacher in Shillong creating visual lesson plans, to a Chennai-based NGO designing campaign posters for zero budget. The campaign featured 50 real Canva users from 18 Indian states, showing how the tool had transformed their communication and livelihood. Content was produced in 8 languages including Hindi, Tamil, Telugu, Kannada, Bengali, Marathi, Gujarati, and Punjabi. 40 Canva Creator ambassadors — graphic designers, educators, and small business owners — co-created campaign content that generated 280 million impressions across Meta, YouTube, and LinkedIn. The campaign drove a 62% increase in new Indian Canva Pro subscriptions and 4.1 million new free registrations.