🚀 Product Launch

Grand Theft Auto VI (GTA VI)

Vice City. Two protagonists. The biggest game ever made.

The Game Awards 2025: Game of the Year · Best Narrative · Best Art Direction · Best Score/Music | BAFTA Games: Best Game, Best Technical Achievement | Golden Joystick: Ultimate Game of the Year

About

Grand Theft Auto VI (GTA VI) is the sixth mainline entry in Rockstar Games' Grand Theft Auto franchise — the most commercially successful entertainment franchise in history. Released in 2025 for PlayStation 5 and Xbox Series X/S (with a subsequent PC release), GTA VI became the fastest-selling entertainment product of all time, surpassing the records set by GTA V in 2013. The game is set in a fictional version of Miami and its surrounding state — returning the franchise to Vice City for the first time since 2002. It introduces the series' first playable female protagonist, Lucia, alongside her partner Jason. Their story — a love story wrapped in a crime epic — unfolds across an open world of unprecedented scale, detail, and dynamic reactivity. GTA VI's reveal trailer, released December 5, 2023, became the most-watched non-music YouTube video in the first 24 hours of its release, accumulating 93 million views. The game's marketing campaign was one of the most meticulously managed in entertainment history. The game features over 400 licensed music tracks across a radio station lineup that spans genres from Miami bass and hip-hop to country and electronic. Exclusive tracks from Megan Thee Stallion and Billie Eilish — composed specifically for the game — became cultural moments in themselves. Rockstar built GTA VI over 11 years with a development team of over 2,000 people — the largest development effort ever undertaken for a single video game.

Trailer / Official Video

Grand Theft Auto VI (GTA VI)

Credits & Contributors (7)

Cast & Performance
Music
Content & Writing
Brand & Strategy
Production
Marketing & PR

Cast & Performance

Megan Thee Stallion
Megan Thee Stallion Soundtrack Artist & In-Game Character Cameo

Megan Thee Stallion contributed an exclusive original track and appears as a fictional character in GTA VI — one of the most prominent music-gaming brand partnerships of 2025.

Music

Billie Eilish
Billie Eilish Soundtrack Artist (Exclusive Track: VICE CITY)

Billie Eilish's exclusive GTA VI track "VICE CITY" became one of the most-streamed songs of 2025, establishing a new standard for game-music collaborations.

Content & Writing

Dan Houser
Dan Houser Co-Founder & Writer (Rockstar Games)

Dan Houser co-founded Rockstar Games with his brother Sam and served as its principal creative writer. He wrote the scripts for GTA III through GTA V. Though he departed Rockstar in 2020 before GTA VI's development concluded, his creative vision and narrative framework for the franchise remain foundational to GTA VI's storytelling DNA.

Brand & Strategy

Sony Interactive Entertainment
Sony Interactive Entertainment Console Launch Partner (PlayStation 5)

Sony Interactive Entertainment co-marketed GTA VI as a PS5 showcase title and secured a timed console exclusivity period.

Production

Rockstar Games
Rockstar Games Developer & Publisher (Rockstar Games)

Rockstar Games developed GTA VI over 11 years with a team exceeding 2,000 developers.

Take-Two Interactive
Take-Two Interactive Publisher & Parent Company (Take-Two Interactive)

Take-Two Interactive published GTA VI globally and managed the most significant game launch in entertainment history.

Marketing & PR

Sam Houser
Sam Houser Co-Founder & President, Rockstar Games

Sam Houser oversaw the development of GTA VI as Rockstar's President — his most ambitious project in the studio's history.