Redmi Note 13 Series — India Launch Campaign 2024

The India launch of the Redmi Note 13 series — the most successful smartphone series in India's history, with over 45 million Redmi Note units sold in the country since 2015. The 2024 launch campaign for the Redmi Note 13 Pro+ (200MP camera, 120W HyperCharge) and Redmi Note 13 5G (Snapdragon 685) combined a headline launch event at Jio World Convention Centre with a 30-day creator blitz across 180 tech and lifestyle creators. Pre-launch teaser content from the creator programme generated 42 million impressions before the official reveal. The launch event itself was broadcast live on YouTube to 3.1 million concurrent viewers. The Redmi Note 13 Pro+ sold 300,000 units in its first flash sale of 3 minutes on Flipkart and mi.com, breaking Xiaomi India's own flash sale records.