Spotify India Originals — Podcast Commission Programme 2024

Spotify India's 2024 Original and Exclusive podcast commission programme, delivering 14 new Indian podcast series across crime, culture, business, and entertainment genres. Commissioned shows included a Hindi-language true crime podcast averaging 8.2 million streams per episode, a Bollywood gossip exclusive topping India's Entertainment charts for 22 consecutive weeks, and a business podcast featuring conversations with India's leading entrepreneurs. The programme also included the first Indian-language podcast available exclusively on Spotify, a Tamil storytelling anthology reaching 3.4 million listeners monthly. Each show received Spotify's full production support including audio engineering, show art design, marketing resources, and promotional playlist placement. The 2024 cohort collectively generated 340 million streams and won 6 Podcast India Awards.