📷 Editorial

Taj Hotels — Artisan Stories Editorial Series

About

A luxury editorial photography and video series for the Indian Hotels Company (Taj Hotels) showcasing the skilled artisans, chefs, and craftspeople behind the Taj experience. Shot across Rambagh Palace (Jaipur), Udaivilas (Udaipur), Taj Bengal (Kolkata), and The Taj Mahal Palace (Mumbai), the series featured 24 artisans in their working environments — from the gold-thread zari embroiderers of Varanasi who supply Taj's linen programme, to the master dye-casters who create the hotel's signature brassware. Each story was published as a long-form digital feature on Taj InnerCircle and as a print spread in Condé Nast Traveller India. The series was recognised as one of the top luxury brand content campaigns at The Drum Awards 2024.

Credits & Contributors (5)

Brand & Strategy

Direction

Văn Trang
Văn Trang Editorial Photographer
Sujoy Ghosh
Sujoy Ghosh Art Director
Dr. Shefali Tsabary
Dr. Shefali Tsabary Editorial Writer
Vikas Khanna
Vikas Khanna Cinematographer

Brand & Strategy

Tata Group