Super Mario Wonder — Asia Pacific Launch Campaign

The Asia Pacific launch campaign for Super Mario Wonder — the first completely new 2D Mario platformer in 11 years, launching October 20, 2023. Across 14 Asia Pacific markets including Japan, Australia, Singapore, South Korea, and India, the campaign produced 240 creator review embargoes, 32 live gameplay events, and a brand collaboration with Universal Studios Japan's Super Nintendo World to release a limited Wonder-themed Power-Up Band. Gaming journalists and creators in India received early access copies at a Mumbai preview event hosted by Nintendo's regional distributor, generating launch-week Indian coverage reaching 22 million views. Super Mario Wonder sold 11.96 million copies in its first 3 months — the fastest-selling 2D Mario game ever.