Airbnb Icons — Experiential Stays Category Launch

Icons is Airbnb's category of extraordinary experiences hosted by cultural figures and built around iconic properties — launched in May 2024 with stays including the Up-inspired floating house and experiences with global music and film personalities, including Bollywood collaborations for the Indian market. The launch was one of the year's most-covered travel-brand campaigns, with travel and lifestyle creators worldwide producing content around the fantastical builds and celebrity-hosted experiences.