AliExpress India — Seller Success Stories Campaign

AliExpress India's "Made in India, Sold to the World" campaign spotlighting 50 Indian SME sellers who had built profitable global businesses through the platform — from a Jaipur leatherwork artisan selling handstitched bags to customers in 28 countries, to a Tirupur garment factory owner exporting sustainable organic cotton knitwear to Europe and Canada, to a Surat saree seller who built a million-dollar business on AliExpress within 18 months. The documentary-style campaign was shot across 12 Indian cities over 90 days, producing 50 short films of 3-5 minutes each and 150 social assets. The campaign partnered with 30 Indian content creators in business, entrepreneurship, and e-commerce niches to amplify seller stories. The campaign drove a 78% increase in Indian seller registrations on AliExpress and won the Effie Award for Best B2B Campaign in Asia 2024.