📢 Campaign
Mahindra SUV & Electric Renaissance under Anand Mahindra
About
Under Anand Mahindra's leadership, Mahindra & Mahindra reclaimed its SUV crown with the XUV700, Scorpio-N, Thar, and XUV 3XO launches, and unveiled the born-electric BE and XEV Origin SUVs on its INGLO platform in 2024. Every launch is amplified by the Chairman's own social channels, generating one of the largest brand-founder-personal-brand overlaps in Indian business.
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