Shot on iPhone — India 2024 Campaign

Apple India's 2024 Shot on iPhone campaign celebrating the diverse visual landscape of India through the iPhone 15 Pro's camera system. The campaign commissioned 18 independent Indian photographers and filmmakers to spend three weeks creating images across four iconic locations: the film sets of Mumbai's Studio City, the blue-painted havelis of Jaipur's old city, the ghats of Varanasi at dawn, and the Kerala backwaters during monsoon. Every image in the campaign was captured on iPhone 15 Pro Max with no post-processing beyond colour grading in Photos. Selected work was displayed on 6,000 out-of-home billboards across 22 Indian cities, featured in print spreads in Vogue India and Harper's Bazaar, and on the @apple global Instagram account reaching 32 million followers. The campaign was awarded Campaign India's Grand Prix for Best Photography Campaign 2024.