Bajaj Finance — India's Consumer Lending Engine

Bajaj Finance's consumer-lending network — 90+ million customers, 4,000+ locations, and festive-season financing that powers India's electronics and appliance retail — is one of the defining machines of Indian consumption. Its festive campaigns around Diwali and the Great Indian shopping season, EMI-store partnerships, and the Bajaj Finserv super-app push are covered continuously by personal-finance creators, fintech analysts, and retail-industry commentators tracking Indian consumer credit.