Coke Studio Bharat — India's Music Collaboration Platform

Coke Studio Bharat is Coca-Cola India's revival of the celebrated Coke Studio music franchise, launched in 2023 to fuse Indian folk traditions with contemporary artists across Hindi, Punjabi, Tamil, Bhojpuri, Kashmiri, and more. The platform commissions original songs, music videos, and live performances, pairing legends and emerging artists, and has produced viral hits streamed hundreds of millions of times. Each season employs a large creative crew economy — music producers, session musicians, music-video directors, cinematographers, and sound engineers across India.