HCLTech "Supercharging Progress" — Global Brand Campaign

HCLTech's 2022 rebrand from HCL Technologies introduced the "Supercharging Progress" platform — a global brand campaign spanning airport takeovers, sports sponsorships in cricket and golf (including the HCLTech-sponsored events on professional tours), and B2B storytelling across CNBC, BBC, and LinkedIn. The multi-year campaign repositioned the company from a traditional IT outsourcer to a digital-engineering-led global technology brand, supported by film crews, corporate photographers, and B2B content producers across markets.