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Nike LeBron Partnership

Nike lifetime deal — $1B+ shoe line

About

LeBron's landmark Nike deal at age 18 — a $90M partnership that grew into a lifetime deal, with the LeBron shoe line becoming Nike's most valuable after Jordan.

Trailer / Official Video

Trailer / Official Video not added yet.

Credits & Contributors (1)

Credits showing ✓ are confirmed by both the project owner and the credited creator.

Brand & Strategy

LeBron James
LeBron James ✓ Verified Brand Ambassador

Frequently Asked Questions

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