MakeMyTrip — Riding India's Travel Boom

As Indian domestic tourism surged past pre-pandemic records, MakeMyTrip's campaign engine — celebrity films with Ranveer Singh and Alia Bhatt, spiritual-tourism packages around Ayodhya and Varanasi, and homestay/alt-stay pushes for destinations like Coorg and Spiti — has shaped how India books travel. The company partners with travel vloggers, destination photographers, and regional-language creators for destination storytelling, while its data reports on Indian travel trends are staples of business and travel journalism.