Earth Is Now Our Only Shareholder — Ownership Transfer & Films

Yvon Chouinard's transfer of Patagonia's ownership to a purpose trust and climate non-profit — announced with the letter "Earth is now our only shareholder" — became one of the most-discussed business decisions of the decade and a permanent case study in stakeholder capitalism. The ongoing storytelling around it spans Patagonia Films documentaries, Worn Wear tours, and activism campaigns, produced with a global network of outdoor photographers, documentary filmmakers, and environmental storytellers.