Serena Ventures — Backing Underrepresented Founders

Serena Ventures — which formalised as a dedicated fund in 2022 with $111 million in outside capital — has invested in dozens of startups spanning consumer, fintech, and health, with an explicit commitment to funding founders from underrepresented backgrounds. It anchors Serena's post-tennis identity as one of sport's most consequential business-second-acts, and is regularly covered by venture-industry media and creator interviews.