📢 Campaign
UltraTech #BaatGharKi — India's Home-Builder Platform
About
#BaatGharKi is UltraTech's platform for India's individual home builders — the families who construct 60%+ of Indian homes themselves. It spans TV and digital campaigns, a content library on every stage of home construction, and the UltraTech Building Solutions store network providing on-ground technical guidance. The campaign ecosystem engages construction-content creators, home-design YouTubers in multiple Indian languages, and photographers documenting self-built Indian homes — one of the largest educational content programmes in Indian building materials.
Credits & Contributors (3)
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