📢 Campaign

UltraTech #BaatGharKi — India's Home-Builder Platform

About

#BaatGharKi is UltraTech's platform for India's individual home builders — the families who construct 60%+ of Indian homes themselves. It spans TV and digital campaigns, a content library on every stage of home construction, and the UltraTech Building Solutions store network providing on-ground technical guidance. The campaign ecosystem engages construction-content creators, home-design YouTubers in multiple Indian languages, and photographers documenting self-built Indian homes — one of the largest educational content programmes in Indian building materials.

Credits & Contributors (3)

Credits showing ✓ are confirmed by both the project owner and the credited creator.

Content & Writing
Photography & Video
Brand & Strategy

Content & Writing

Châu Bùi
Châu Bùi Wikidata Construction Content Creator

Photography & Video

Tessy Thomas
Tessy Thomas Wikidata Campaign Videographer

Brand & Strategy

UltraTech Cement
UltraTech Cement ✓ Verified Brand