Shah Rukh Khan's 2023 Blockbuster Trifecta — Pathaan, Jawan, Dunki

Shah Rukh Khan's 2023 return with "Pathaan" (Yash Raj Films' spy universe), "Jawan" (directed by Atlee), and "Dunki" (Rajkumar Hirani) was the biggest single-year comeback in modern Indian cinema — with "Pathaan" and "Jawan" among the highest-grossing Hindi films of all time. The campaigns, box-office runs, and photography around each release engaged photographers, campaign designers, and social media creators across India's film-content ecosystem.